FIFA Chose an Unknown Crypto Firm Over Polymarket — Here’s Why People Are Suspicious
Key Takeaways An investigation by Press Gazette found that four finance writers published across major financial outlets could not be conclusively verified. It comes as a recent study found 56% of UK journalists use AI professionally at least once a week. Newsrooms are embracing AI despite trust fears.
FIFA’s decision to name ADI Predictstreet as the official prediction market partner for the 2026 World Cup raised immediate questions across crypto and sports betting circles. The tournament — already set to become the largest in football history — will run from June 11 to July 19, 2026, featuring 48 teams, 104 matches, and 16 host cities across Canada, Mexico, and the United States. But attention quickly shifted from the expanded format to FIFA’s choice of partner.
Before the April 2 announcement, ADI Predictstreet was largely unknown within the prediction markets industry, especially compared to established platforms like Polymarket and Kalshi, which have already pushed event-based trading into politics, finance, and sports. FIFA said the partnership will center on interactive forecasting markets tied to match outcomes, player performances, tournament statistics, and other key moments throughout the competition. FIFA Enters Prediction Markets FIFA’s announcement positioned ADI Predictstreet as a new way to turn match attention into forecasts.
The platform is expected to use FIFA-linked data and let fans predict tournament events before and during matches. SportsPro reported that ADI would launch a global prediction market platform in time for the World Cup, using FIFA’s official historical data. DAZN later announced a strategic partnership with ADI Predictstreet to bring prediction and sentiment features into its sports ecosystem.
Prediction markets can turn live sports into a constant interactive experience, letting fans forecast goals, cards , substitutions, player performances, and tournament outcomes while watching a match. FIFA’s public language centers on fan engagement, collective intelligence, responsible participation, and official data. The product category overlaps with debates over gambling , gaming, and regulated event trading .
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