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How Fanatics cornered the sports collectibles market

By Matthew ChinCNBC

As FIFA's exclusive collectibles licensee, Fanatics is set to tap a rapidly growing market in the world's largest sport, but longstanding criticisms follow.

A Fanatics advertisement on the sideline billboard during the NWSL match between Houston Dash and Washington Spirit at Shell Energy Stadium on March 14, 2025 in Houston, Texas. Fanatics is set to di…