World Cup squad announcement dominates online, social and free-to-air TV

An event like this is essential to show the true scale of the National Team’s greatness, mobilizing the press, fans, and the entire Brazilian football ecosystem. These results once again highlight the enormous connection between the National Team and the Brazilian people, a relationship built on emotion, trust, and pride in representing the country," said Fabio Seixas, CBF’s Communications Director. “Few events in Brazil are capable of mobilizing as many people as a World Cup squad announcement.

Delivering an event worthy of what the Seleção represents for world football fills us with pride and reinforces our commitment to always offering the very best for the Brazil National Team,” added Bernardo Bessa, CBF’s National Teams Marketing Director. Highest audience on Globo since 2002 The event recorded Globo’s highest audience (TV Globo, SporTV, and GE TV) for a squad announcement this century, with 34. 6 million Brazilians following the event.

During the squad announcement timeslot, TV Globo posted its highest audience since the 2022 World Cup. In São Paulo, for example, it reached 20. 6 rating points — each point equals an average of 65,000 to 70,000 households in Greater São Paulo.

Brazil’s World Cup squad announcement dominated online, social media, and free-to-air TV audiences Credits: Rafael Ribeiro/CBF SporTV, meanwhile, led pay-TV viewership during the squad announcement and reached around three million people. Viewership was six times higher and reach five times greater than the 2022 squad announcement. On GE TV, on YouTube, the live broadcast averaged more than 200,000 people per minute, with approximately two million people watching the squad announcement.