MVP's Nakisa Bidarian On Rousey-Carano Viewership, Shields' Ban And PFL Co-Promotion

MIAMI, FLORIDA - DECEMBER 19: Nakisa Bidarian speaks after Jake Paul v Anthony Joshua at Kaseya Center on December 19, 2025 in Miami, Florida. (Photo by Carmen Mandato/Getty Images for Netflix) Getty Images for Netflix MVP Promotions is determined to be a player in combat sports — in boxing and MMA. Led by Jake Paul and Nakisa Bidarian, MVP has proven to be aggressive and creative in their attempts to carve a piece of the pie across the combat sports landscape.

I had an opportunity to sit down with Bidarian on Thursday to discuss MVP MMA 1, a potential co-promotion with The Professional Fighters League and the post-event altercation between Claressa Shields and Alycia Baumgardner. You can watch the full interview here . Who: Nakisa Bidarian, MVP co-founder Event Discussed: MVP MMA 1 (Rousey vs.

Carano), Netflix Viewership: ~17 million global peak, 12. 4M global average, 9. 3M U.

S. average Projection: Bidarian and Jake Paul had targeted a 20 million peak Co-Promotion: Open to PFL, RIZIN, ONE Championship, and KSW Shields Ban: Stands; MVP remains open to working with her if "fences" mend What Did the MVP MMA 1 Viewership Numbers Show? As I reported earlier in the week, per Netflix and MVP, Ronda Rousey's 17-second demolition of Gina Carano peaked at 17 million viewers on Netflix.