CEO of NIL enforcement reminds frustrated schools: These are your rules, we just enforce them
RANCHO PALOS VERDES, Calif. (AP) — While frustration mounts across college sports and talk of breakaway conferences hits the hallways at conference's spring meetings, the leader of the agency formed to police name, image and likeness payments has a simple reminder: These are the rules you wrote. In an interview with The Associated Press this week at the Big Ten meetings, Bryan Seeley, the CEO of the 11-month-old College Sports Commission, said he has actually heard more good feedback than bad as he's started making the rounds at league meetings.
The problem is that the bad stuff mostly revolves around issues that could break everything apart — notably, the third-party NIL deals that have blown budgets sky high and become the fulcrum of the frustration for schools trying to figure out how to survive in an era where they pay players. “I was hired to launch the CSC and enforce the rules as written,” Seeley said. “It is totally fine with us if the rules end up changing if there is consensus to change those rules.
But until that happens, we’re going to enforce the rules as written and that’s what we were told to do. ” Some athletic directors see an ‘unsustainable’ model Michigan State atheltic director J. Batt summed up the feelings of some administrators in California this week when he called the college system as it currently stands “unsustainable.
” “We've got to evolve the system,” Batt said. “That (has) potential for a lot of different tracks. Primarily, evolving the CSC to meet what has become an evolving landscape is important.
The current state isn't working. ” Batt's comments came less than 24 hours after Ohio State AD Ross Bjork openly wondered to cbssports. com about the Big Ten potentially breaking away from the pack and writing its own rules.
Continue to the original source for the full article.