Fans slam NHL’s choice of Jelly Roll for 2026 Stanley Cup Playoffs song

The NHL ’s decision to make Jelly Roll the official theme song artist for the 2026 Stanley Cup Playoffs has led to immediate backlash from fans across social media. While the league promoted the collaboration as a major cultural crossover, many hockey fans were not impressed with the choice. The NHL and Amazon Music are now going to push the collaboration heavily throughout the postseason.

Jelly Roll’s new track “Rise Up” will appear during broadcasts, in arenas, and across league social media platforms. A music video featuring the singer alongside the Stanley Cup debuted during Game 1 of the Western Conference Final. MORE: Avalanche’s Nathan MacKinnon assigns blame after Game 1 loss to Vegas NHL Public Relations announced the partnership on X, writing, “The NHL and Amazon Music team up to debut theme song, ‘Rise Up,’ for the 2026 #StanleyCup Playoffs by Grammy-nominated superstar Jelly Roll along with other exclusive content.

” The reaction quickly turned negative, a majority of it. One fan posted , “Right, so keep my playback device on ‘mute’ unless the puck is in play. Got it.

Thanks for the warning. ” Another user added , “I refuse to believe that there are real human beings out there that listen to this guy. ” A third fan went even further, writing, “I’ve heard multiple accounts, with proof, that that dude is a piece of s**t.