Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides." The post Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan? appeared first on Barrett Media.
The exciting world of the creator economy means there are no limits on content. Growing up, we became accustomed to basketball players only working on basketball programs and baseball players only joining baseball programs. Today, the world is more blended than ever, with creators navigating ways to expand their reach and audience through different verticals.
That’s why Bussin’ With The Boys announcing that they’re beginning a NASCAR vertical didn’t come as a shock to the system. Years ago, some may have scoffed at the idea of football personalities with a football audience attempting to branch into NASCAR. However, times have changed.
The announcement also shows that more leagues are becoming increasingly dependent on the creator economy. It’s been seven years since former NFL players Will Compton and Taylor Lewan began their independent content journey in the back of a bus. Literally.
If you don’t know the story, check out this video . Since then, the podcast has grown into partnerships with Barstool Sports and FanDuel . The brand has expanded into other verticals, including The Locker Room and For The Dads .
Continue to the original source for the full article.