Spurs-Thunder Game 1 averages record 9.2M viewers, NBA Playoff ratings up 16% through 2 rounds
The first year of the NBA's media rights deal continues to deliver large amounts of viewers. San Antonio's 122-115 double overtime victory over Oklahoma City on Monday night was the most-watched Western Conference Game 1 final in league history, averaging 9. 2 million viewers on NBC and Peacock, according to Nielsen and Adobe Analytics.
It was also the most-viewed television program of the night with 6. 9 million on NBC.
The first year of the NBA's media rights deal continues to deliver large amounts of viewers. San Antonio's 122-115 double overtime victory over Oklahoma City on Monday night was the most-watched Western Conference Game 1 final in league history, averaging 9. 2 million viewers on NBC and Peacock, according to Nielsen and Adobe Analytics.
The audience peaked at 12 million for the second overtime and game's conclusion. It was also the most-viewed television program of the night with 6. 9 million on NBC.
Monday night’s game was the second-most watched of this year's playoffs. Game 7 of the first-round series between Philadelphia and Boston on May 2 averaged 11 million on NBC/Peacock. It is a strong start to the conference finals after the first two rounds averaged 4.