New Sheffield Wednesday CEO sets out main targets
New Sheffield Wednesday CEO David Bruce says stadium repairs, improving the playing squad and boosting commercial revenue are on his agenda.
David Bruce was revealed to Sheffield Wednesday's fans on the final day of the season [Sheffield Wednesday] The new CEO of Sheffield Wednesday has said the club needs to be overhauled if it is to rebuild following relegation from the Championship. David Bruce told an audience of the Sheffield Wednesday Supporters Trust that even though Wednesday had "the best ingredients of any football club in England", there is "a lot of work to do". Bruce was revealed to fans at Hillsborough before the Owls' win against West Brom , after the takeover by American consortium Arise Capital Partners was completed.
He said his three targets for the summer will be to carry out repairs to the stadium, working on the playing squad and boosting the club's commercial revenue. "There's quite a lot to do in every area you could possibly imagine," he told BBC Radio Sheffield . "But I'm coming in with an immense amount of optimism and excitement for the future.
" David Bruce said the club would be investing money to improve Hillsborough [Reuters] Bruce's first job working in football was in the US, and he was instrumental to the expansion of the number of clubs in Major League Soccer (MLS). He said the goal for his role at Sheffield Wednesday was "not to promise the earth", but for fans to know "they have got their club back". "I want you to experience Wednesday and you see your football club in the things that we do.
If we do that then we know we've got a big part of it right. " Comment: Is this really happening at Sheffield Wednesday? Listen to the whole interview with BBC Radio Sheffield Bruce told the audience that "lots of money" was going into the stadium for things fans would expect.