Is this really happening at Sheffield Wednesday?
On Tuesday night, the club's new CEO was interviewed in front of the supporters trust.
David Bruce (l) was appointed as the club's new CEO as part of the US consortium takeover [Sheffield Wednesday] Is this really happening at Sheffield Wednesday? That was the question I found myself asking as I walked out of Hillsborough after interviewing new chief executive David Bruce and chairman David Storch in front of an audience of Sheffield Wednesday Supporters Trust members on Tuesday. This isn't usual for this football club.
Straightforward communication, laying out the situation in understandable language . Not over-promising whilst still managing to say enough to get people excited about the future. A plan for the commercial side of the club.
A plan to improve the stadium and training ground - both badly neglected for far too long. A structure that makes sense with a CEO and sporting director working together. Repeatedly stating that the fans are central to everything.
"Strap yourselves in" was the parting line from Bruce. You could sense a ripple of excitement in the room as he said it. It felt like the fans were hanging off every word.