Women’s Sports Fragmentation Forcing Brands to Rethink Marketing Approach
By JohnWallStreet••Johnwallstreet.com
Brands investing in women's sports need a multi-channel strategy that includes digital media, social media, athlete-as-influencers, and onsite activations above/beyond broadcast distribution.
Broadcasters will spend ~$760 million on womens sports broadcast rights in 2026, according to Deloitte. That total is up from $173 million just five years ago. But while available media inventory is…