Cut the soundbites: It's time Kinnear and TFG to show they mean business at Everton
(Photo by Gareth Copley/Getty Images)If he had his time again, CEO Angus Kinnear would have perhaps gone a little softer on some of his more bullish statements in his programme notes ahead of Everton�...
Cut the soundbites: It's time Kinnear and TFG to show they mean business at Everton (Photo by Gareth Copley/Getty Images) If he had his time again, CEO Angus Kinnear would have perhaps gone a little softer on some of his more bullish statements in his programme notes ahead of Everton’s final home game of the season. In fairness to Kinnear, he probably didn’t foresee it going quite as badly as it did, but the issue is, if you’re going to use buzzwords and then also be effusive in your praise of a manager whose flaws have come to the fore at a crucial time, then you run that risk. Kinnear’s marketing background seems to rear its head with the phrase “happily dissatisfied”, and though you can see what he means by it, it’s invited plenty of criticism.
Kinnear’s point, it seems, was that Everton are content with their relative progress this season, but unhappy that they have missed a great opportunity. Yet before Sunday’s match, that opportunity was still very much on. Everton were leading at half-time and early in the second half, before Sunderland equalised, they sat 8th, in a Conference League spot.
Why, then, did it seem like everyone at the club, from the owners, CEO, the manager and the players, had all but given up? Kinnear did not help with this quote, either: “David Moyes marked his 750th Premier League game recently, consolidating his position as the manager with the third highest number of points in Premier League history. His passion for Everton, coupled with his vast Premier League experience, continues to drive standards at Finch Farm, and be the architect of the team spirit which has been at the heart of this season’s progress.
Whilst the media and other fanbases clamour for frequent managerial change, we value the stability that David brings and the ability this gives the whole Club to plan for the long term. ” That’s all well and good, but how is a manager heading into the last 12 months of his deal providing long-term stability, especially when a look at the underlying numbers as of late are so poor. There was, interestingly, mention of Jack Grealish and Kiernan Dewsbury-Hall as success stories from the summer transfer window, and mention of Thierno Barry and Merlin Röhl as “potential Everton starters”.
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