Why Trysta Krick Is Betting Big on Women’s Sports With ‘The Daily W’

In a cluttered sports media content space, the ability to cut through becomes more difficult by the day. Every minute, creators attempt to find an audience that will attach itself and build community. Few in the world of women’s sports have built a digital community like Trysta Krick .

Her no-nonsense approach to discussing collegiate and professional women’s sports is unmatched by many. That’s why a growing list of her peers have come to respect the platform she’s built through her efforts. “I’m not the same as everyone else.

Which is a key reason why mainstream media, at least earlier in my career, hasn’t been that comfortable with platforming me,” says Krick. “Building the audience on my own has become the case study that there’s an ROI (return on investment) to be had. Me building that audience because what led those bigger brands to be attracted to me and therefore platforming me.

” Krick is a hybrid, blending a finance and business background with a love of the game. She grew up with dreams of playing in the WNBA one day, cheering for her favorite team, the Portland Fire. Krick’s love of music also played a key role in her upbringing, as she was writing and recording rap songs by the time she was just eight years old.