How Cult Kits built a brand around football shirt culture
By Adam Woodward••Creative Review
Co-founder David Furzer-Jones reflects on the rise of the vintage kit market, and how fandom, nostalgia and storytelling have fuelled the company’s growth
Back in 2014, David Furzer-Jones was working in London on the creative agency scene while also running a football-themed website called Box2Box with his brother-in-law Josh Warwick, a journalist at t…