NFL’s approval of Cleveland Browns share sale signals clear future of ownerships
At one time, NFL ownership operated more like a family business. Franchises such as the Pittsburgh Steelers remain primarily owned by the Rooney family. But the landscape has changed.
Today, ownership in an NFL franchise represents a major corporate investment and long-term business strategy. On Tuesday, the Cleveland Browns made another change to their ownership structure. The NFL approved the sale of a minority stake in the franchise to private equity firm Arctos Partners.
The Browns became the fourth NFL team to bring a private equity firm into its ownership group. Arctos now owns stakes in three NFL franchises. What do those teams have in common?
All three either play in newer stadiums or are preparing to open new ones. That trend sends a clear message: the future of NFL ownership increasingly includes private equity investment. MORE: Chiefs’ Rashee Rice sentenced to jail, will miss OTAs & minicamp Reports indicate the deal involved a 3% stake in the Browns franchise, though the financial details remain unclear.
Browns majority owner Jimmy Haslam released a statement following the NFL’s approval of the sale. Feb 3, 2026; Berea, OH, USA; Cleveland Browns head coach Todd Monken, second left, poses with managing and principal partner Jimmy Haslam, left, managing partner JW Johnson, second right and managing partner Whitney Haslam Johnson during an introductory press conference at CrossCountry Mortgage Campus. Mandatory Credit: Ken Blaze-Imagn Images “Arctos brings deep and respected expertise across sports, and we welcome them as a limited partner,” Haslam said.