motorsports

Apple eyes "huge opportunity" for major F1 expansion in the United States

Motorsport.com

Apple's senior vice president of services Eddy Cue believes Formula 1 has the opportunity for long-term expansion in the United States. This comes after the technology giant took over the broadcasting rights of Formula 1 in the United States from 2026, with the championship already seeing a boost in viewership. "The ratings were way up over where they were last year on linear for the first ...

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