TV Upfronts 2026: Celebrity Flash, Little Substance, Sports and a Dollop of AI
By Kayla Cobb, Lucas Manfredi••TheWrap
The biggest companies in the biz focused more on big-name celebrities rather than buzzy announcements as Hollywood continues to struggle The post TV Upfronts 2026: Celebrity Flash, Little Substance, Sports and a Dollop of AI appeared first on TheWrap.
Typically, upfronts week is an embarrassment of announcements as the biggest names in TV compete for advertiser attention. That wasnt exactly the case this year. Sure, the usual players were there …