Glaringly Obvious: Cowboys opponents make same joke in schedule release videos

The 2026 NFL schedule has been released, and with it, this year's batch of schedule release videos. The videos have quickly become an eagerly-awaited tradition, with each team's social media department pulling out the stops and putting their own creative spin on the announcement. As always, some teams went all-in with high production value, hired celebrities, and loads of tongue-in-cheek inside jokes made at their opponents' expense.

Other teams kept it more bare-bones and simple. The Cowboys went rather cinematic, putting together an eight-minute spy spoof called "Tyler Takeover. " In it, offensive linemen Tyler Smith, Tyler Guyton, and Tyler Booker conduct a secret meeting inside a bunker (buried underneath team headquarters) to discuss the upcoming schedule.

As they learn each week's opponent, they also reveal that they have had a fellow Tyler working undercover within that team's organization on a covert mission. A total Tyler takeover 🕵️‍♂️ 🎟️ Get @SeatGeek tickets now ➡️ https://t. co/eoYkEktfUh 📺 NFL Schedule Release tonight at 7pm CT on @nflnetwork pic.

twitter. com/HME8Ic4cek — Dallas Cowboys (@dallascowboys) May 14, 2026 The Tylers throw themselves into their performances with some decent acting skills and comedic chops. According to Joe Hoyt of AllCity DLLS , the trio was "given a script to go off," but Smith explained that he and his fellow Tylers had "complete control" and "maximum artistic freedom.