NFL schedule release videos are intense content competition: Inside the process
By Chris Bumbaca, USA TODAY••USA Today
All 32 NFL teams produce a video promoting the upcoming season's schedule. This is how the event became the 'Super Bowl' for NFL creative teams.
Los Angeles Chargers director of creative video David Bretto has a simple mandate for his team. They could be watching a movie or television or playing a video game, even in the middle of the offseas…