The WNBA's 30th Season Opens Friday–and the Business Story is Bigger Than the Basketball
By Santa Clara University••Scu.edu
As the league tips off its milestone season, the WNBA business story reveals a masterclass in franchise expansion, broadcast strategy, and media valuation.
Friday night, 15 teams tip off the WNBA's 30th season. Two of them didn't exist a year ago, and one plays in Canada. The league's media deal is growing, signaling that the unfolding WNBA business sto…