Kelsey Plum makes major off-court move during breakout WNBA moment

Kelsey Plum makes major off-court move during breakout WNBA moment originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here . The WNBA’s growth has created opportunities that simply did not exist for previous generations of stars, and Kelsey Plum is quickly becoming one of the biggest examples of that shift.

Already one of the league’s most recognizable players, the Los Angeles Sparks guard made another major career move Thursday when she was announced as a player contributor for Amazon Prime Video during the platform’s expanded WNBA coverage in 2026. The move comes at a pivotal time not only for Plum, but for the WNBA itself. Women’s basketball is experiencing unprecedented visibility entering the 2026 season, with television ratings, attendance and national attention continuing to rise around stars like Caitlin Clark, A'ja Wilson and Paige Bueckers.

Networks are investing more heavily in coverage, and current players are increasingly becoming central voices in broadcasts and media conversations. Plum now joins that growing trend. Kelsey Plum continues building one of the WNBA’s biggest brands Plum’s on-court resume already places her among the league’s elite.

The former No. 1 overall pick helped lead the Las Vegas Aces to back-to-back championships in 2022 and 2023 while developing into one of the most dynamic guards in basketball. Over the last several years, she has also become one of the WNBA’s most marketable personalities thanks to her confidence, leadership and visibility away from the court.