Inflatable nearly double the size of actual Lionel Messi launches at Lowe's
Known for his small size in real life, Lowe's is offering World Cup fans a 10-foot inflatable Leo Messi to put in their yards this summer.
It wasn't until Nico Cantor left Miami that he realized that most Americans didn't know much about Argentines. That changed with Lionel Messi . Americans watch the highlight-reel goals, of course, but now they're also fluent in talk about mate and asado.
They can find Rosario on the map. And they can prove their fandom with a new product Lowe's is launching this summer: A 10-foot, light-up, inflatable Lionel Messi. "Beyond the football, I think what Messi brought to the world was a window to the country my dad is from, the culture I identify with.
Simply because the guy is extraordinary at kicking a ball through a net, a lot of the world has gotten to know Argentina better," Cantor told USA TODAY Sports. "He’s the personification of a passport. "Now, you have Messi all the time with this type of merchandise.
There’s going to be Americans who if they didn’t know, well, they’re going to know now because there’s a 10-foot Messi sitting in somebody’s front yard. " Messi's fame has grown thanks to his exploits on the field and his move to MLS to play with Inter Miami . But Cantor's dad, Andres, also has helped boost Messi's profile.