Are the Bills still one of the NFL’s favorite primetime shows?
Examining the shifting trend of putting the Bills in primetime
Work continues on the exterior of the new Highmark Stadium, the future home of the Buffalo Bills which is slated to open this fall in Orchard Park, N. Y. Thursday, May 7, 2026.
(Harry Scull Jr. /Buffalo News via Getty Images) The Buffalo Bills used to live in the NFL’s Sunday afternoon shadows. Since 2020, Buffalo has transformed into one of the league’s most watched teams on a national scale.
As Josh Allen’s rise turned the Bills into a contender, the television exposure followed right behind it. From Sunday Night Football spotlights to Thursday night dominance, the Bills have steadily become one of the NFL’s most featured franchises. Here’s a look at how Buffalo’s television profile has evolved since 2018.
Back in 2018, the Bills were still treated largely like a small-market team. Buffalo played 15 games in the traditional 1 p. m.