Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
By Tim Peterson••Digiday
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a. m. ET.
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