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Jake Paul's MVP wants to disrupt MMA — starting with Rousey vs. Carano on Netflix

By Shlomo SprungYahoo Sports

How Saturday's card performs on Netflix could help determine whether fans around the world will be witnessing combat sports' newest $1 billion brand.

If you’re watching a sporting event on Saturday, chances are you’ll be streaming mixed martial arts on Netflix. While there will be the NHL playoffs and MLB’s Subway Series, both the NBA and WNBA will be off and the combat sports calendar has largely cleared the way for Netflix’s first ever MMA broadcast. Most Valuable Promotions (MVP) is organizing what’s poised to be a blockbuster night of action featuring Ronda Rousey taking on Gina Carrano in the main event, Francis Ngannou fighting Philipe Lins and Nate Diaz battling Mike Perry from Los Angeles’ Intuit Dome.

Of the five boxing events Netflix has produced and streamed in its history, MVP has put on three of them, including the Jake Paul-Mike Tyson fight in 2024 that was claimed to be the most streamed sporting event ever at the time. Paul and Nakisa Bidarian founded MVP in 2021 with a focus on creating these massive events for Netflix, while also building out a robust women’s boxing division that includes multiple champions and household names like Amanda Serrano, Katie Taylor and Holly Holm. And while the boxing stable is fairly well established, Bidarian told Yahoo Sports that over the next year, MVP plans to build and develop a roster of signed MMA fighters with a structured format and a regular cadence of events.

And, for the first time in company history, the company will seek outside investment to grow MVP’s scale and scope. “In the next 12 months, we'll raise capital for the first time and really accelerate our growth plans across boxing and MMA,” Bidarian said, with the hope of needing just one funding round. “We know exactly the type of investors that we want, targeting a much broader audience than hardcore combat sports.

If you're fishing in a lake, we want to be fishing in an ocean. ” Ronda Rousey and Gina Carano attend Rousey vs. Carano NYC Press Conference at The Palladium on April 15, 2026 in New York, New York.

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