McDonald's buys Chicago Fire stadium naming rights, a U.S. first
The Chicago Fire and McDonald's entered a partnership, marking the first time the fast-food giant's name will front a major U.S. sports stadium.
The Chicago Fire's McDonald's Park, which is scheduled to be completed in 2028, is seen in a 2026 rendering. Photo by McDonald's/Chicago Fire FC May 13 (UPI) -- The Chicago Fire and McDonald's entered a naming-rights partnership, marking the first time the fast-food giant's name will front a major U. S.
sports stadium, the parties announced Wednesday. McDonald's Park, a $750 million privately-funded facility, is to open in 2028. The 22,000-seat stadium will be situated in The 78, a 62-acre, mixed-use development near the Chicago River in the city's South Loop neighborhood.
Construction began in March. A permanent McDonald's flagship restaurant will be built inside the stadiumy, which will feature year-round programming. "Together, we are creating more than a stadium," McDonald's CEO Chris Kempczinski said in a news release.
"We are building a place that serves up joy, brings together community, delivers impact, and is designed to serve generations to come. " Starting in 2027, McDonald's also will serve as presenting partner of the Fire's P. L.