Kurt Geiger Turns Summer Season Into Growth Engine for Accessories Business
By Tianwei Zhang••WWD
With e-commerce topping half of DTC sales and handbags outpacing shoes, the brand is using its resort-focused Kurt’s Cabana collection to court emotional spend.
LONDON — British footwear and accessories brand Kurt Geiger is doubling down on the resort and holiday market to court mood-driven spend. The Kurt’s Cabana collection is built to generate attention a…