The WNBA has significantly increased its …
•Yahoo Sports
The WNBA has significantly increased its record-setting media deal. The WNBA’s 11-year deal is worth $3. 1 billion with partners Disney (ABC/ESPN), NBCUniversal (NBC/Peacock), Amazon (Prime Video), Paramount (CBS), Scripps (Ion), USA Sports (USA Network), and NBA TV, a source familiar with the league’s deals confirmed to Front Office Sports.
The average annual value of the new media deal is $281 million, about 6. 5 times more than the previous deal’s AAV of $43 million. The WNBA added CBS, Scripps, and Amazon as partners over the last few years, bringing its total media revenue to around $60 million last year.
Front Office Sports This article originally appeared on Hoops Hype: The WNBA has significantly increased its …