An 'outside the square' Bledisloe Cup idea can be a win for Aussie rugby
By Luke Pentony••ABC News (AU)
Australian rugby lacks a marquee event that captures the national imagination each year, but this could change if a bold Bledisloe Cup proposal gets approval.
The AFL and NRL have worked hard to achieve the status they enjoy as the pre-eminent football leagues on the domestic stage. Of course, soccer and rugby union have far greater international presenc…