Why Cowboys got NFL Week 1 primetime slot even after 7-9-1 season
This is just how things work for Dallas.
Why Cowboys got NFL Week 1 primetime slot even after 7-9-1 season originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here . The Dallas Cowboys will open the 2026 NFL season on Sunday Night Football in Week 1 against the New York Giants .
The league announced that news on Monday, and it's not shocking, despite last season's records. The Cowboys were the better of the two teams, at 7-9-1. The Giants were 4-13.
It doesn't matter, though. This is how it works for the Cowboys. MORE: Shilo Sanders under fire for telling female reporter to 'make a sandwich' Why are the Cowboys on Week 1 Sunday Night Football?
The Cowboys are still a marquee brand. They're known as "America's Team" for a reason, even if it annoys anyone who isn't a Dallas fan. This is how Sports Illustrated's Albert Breer explained it in a post on X after the schedule announcement on Monday: The Cowboys went 7-9-1 last year.