WNBA Media Deals Now Exceed $3 Billion in Total Value
The WNBA has seven media partners under its new deal.
The WNBA has significantly increased its record-setting media deal. The WNBA’s 11-year deal is worth $3. 1 billion with partners Disney (ABC/ESPN), NBCUniversal (NBC/Peacock), Amazon (Prime Video), Paramount (CBS), Scripps (ION), USA Sports (USA Network) and NBA TV, a source familiar with the league’s deals confirmed to Front Office Sports.
The average annual value of the new media deal is $281 million, about 6. 5 times more than the deal’s AAV of $43 million. The WNBA added CBS, Scripps, and Amazon as partners over the last few years, bringing their total media revenue to around $60 million last year.
In July 2024, the WNBA secured a $2. 2 billion media deal over 11 years with Disney, NBCUniversal, and Amazon, a portion of the NBA’s broader $77 billion deal . The WNBA has since added USA Sports and renewed deals with Scripps and Paramount to get to $3.
1 billion. The deals come with “re-set” provisions after the third season (2028). If triggered, the sides can re-negotiate the terms of the deal, including length and cost, but it’s unclear whether the provision can be triggered by the league, its partners, or both.