Caitlin Clark ‘marketability’ ranking sparks outrage: ‘This list is laughable’
Apr 25, 2026; Brooklyn, NY, USA; Indiana Fever guard Caitlin Clark (22) reacts during the first half against the New York Liberty at Barclays Center. Mandatory Credit: John Jones-Imagn Images In her first two seasons in the WNBA, Caitlin Clark has taken the league by storm, setting numerous records as a rookie and earning All-Star nods in each of her first two seasons. While many might consider her the face of the league, given her superstardom, a media company co-founded by Kevin Durant has a differing opinion.
Heading into the 2026 WNBA season, Boardroom, a media company founded by Kevin Durant and his longtime manager, Rich Kleiman, ranked the five most marketable players in the league. Many might have assumed that Clark would top the list, given how she seems to have been the catalyst for the league’s massive growth the past couple of years. However, they would be wrong.
Not only was Clark not first on the list, but she actually wasn’t even second. Boardroom ranked the reigning WNBA MVP A’ja Wilson as the most marketable player in the league, followed by Dallas Wings star Paige Bueckers, who is headed into her second season in the WNBA after she was the No. 1 overall pick in the 2025 WNBA Draft.
Clark came in at No. 3 on the list, above her longtime rival Angel Reese at No. 4 and Sabrina Ionescu at No.
5. Boardroom did not offer any sort of metric or methodology for the ranking. The WNBA tips off its 30th season with more momentum, star power, and money than ever before.
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