How Rich Shertenlieb Turned a Career Setback Into a Boston Sports Radio Comeback at WEEI
"I love Boston sports. It’s the format that I’m the most comfortable with. I’ve been lucky enough to do sports radio at the highest levels, and I know that Mike Thomas programs the format better than anyone else.
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Rich Shertenlieb has seen it all over his career in Boston sports radio. He was part of the launch of 98. 5 The Sports Hub in 2009 and became a major contributor to the station’s rise to the top.
He’s also experienced the other side of the business, departing a role he held for 17 years after promising growth leading a morning show on Boston music radio, only to have that opportunity cut short by a company-wide reduction in force. Now, more than a year after leaving the Boston radio market, Shertenlieb has found his second act in sports radio at WEEI, hosting afternoon drive. “From the very beginning when the Sports Hub launched… I remember telling Mike Thomas [former 98.
5 The Sports Hub programmer] and Mark Hannon [Audacy market manager] that I hate WEEI and everything that they do,” recalled Shertenlieb about when it was revealed he would be hosting mornings on 98. 5 The Sports Hub in 2009. “I can’t do what they do over there.
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