TV Ratings Revolt: Big Media Hopes for Upfront Measures Like Car Showroom Visits, Movie Ticket Sales
By Brian Steinberg••Variety
TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp.
is the backer of some of TV’s most-watched programs including Sunday-afternoon NFL games and “The Masked Singer. ” Earlier this week, however, it released …
TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp.
is the backer of some of TV’s most-watched programs including Sunday-afternoon NFL games and “…