Luis Díaz causes surge in Bayern Munich’s LATAM popularity
Luis Díaz has made a massive impact at FC Bayern.
MUNICH, GERMANY - MAY 05: Luis Diaz of FC Bayern Muenchen during the training session at Saebener Straße one day ahead of the UEFA Champions League 2025/26 Semi Final Second Leg match at Football Arena Munich on May 05, 2026 in Munich, Germany. (Photo by F. Noever/FC Bayern via Getty Images) | FC Bayern via Getty Images Since joining Bayern Munich, former Liverpool star Luis Díaz has made an incredible impact in the club’s exposure in the Latin American market.
“He has proven to be extremely valuable in helping us reach new audiences in new and different ways. Díaz is currently among our top five shirt selling players worldwide this season. Orders from Colombia have increased by more than 400%, and traffic to our online store from that country has grown by over 200%.
This is largely because Díaz is a national hero in his homeland, a player who embodies the dream of many young Colombians: to rise from humble beginnings and reach the pinnacle of European football. It’s not an easy path, but Lucho has achieved it,” Bayern Munich board member for marketing Rouven Kasper told ESPN Colombia (as captured by @iMiaSanMia ). “From a digital perspective, his impact has been equally significant, and we’ve seen dramatic changes in our metrics.
Today, Bayern has over 5 million followers from Colombia, making it one of our top five countries globally. “Since Luis Díaz’s transfer last year, our audience in Colombia has grown by 40%. This means that Colombia is currently the fastest-growing market for the club worldwide.