NFL's global expansion grows yearly beyond the football field
NFL's global expansion grows yearly beyond the football field with cultural shifting performances and new marketing initiatives | @EdEastonJr
The NFL is projecting to feature a record-setting nine international games in four continents, seven countries, and eight stadiums in the 2026 season. The Kansas City Chiefs have a significant history of playing international games, including recent contests in Brazil, Germany, and Mexico. The league has continued to feature artists from different cultures as performers, promoting diversity and innovation.
Super Bowl LX halftime performer and global superstar Bad Bunny delivered a memorable show that drew a record-breaking audience. Chiefs Wire's Ed Easton Jr. spoke with the female DJ trio Las Flaquitas for their thoughts on the cultural impact of the Super Bowl LX halftime show.
"It was fun to watch him transform a football stadium into a space that felt like home for a lot of people, and for others was an introduction. In his short performance, he gave everyone a kind of history lesson that felt celebratory, which isn't easy to do. " View this post on Instagram