El Clásico starts on the streets: Nike unveils TOMA in Barcelona
El Clásico starts on the streets: Nike unveils TOMA in Barcelona As the eyes of the world turn to the Camp Nou pitch for the clash between FC Barcelona and Real Madrid next May 10, Nike has decided to kick things off a day earlier, where football is truly born: on the asphalt. On May 9, the Catalan capital will become the epicenter of street football with the final of TOMA Barcelona . Clásicos are also played on the street Under the slogan "clásicos are also played on the street" , TOMA aims to reconnect with the essence of the game.
According to the brand’s strategic plan, the goal is to “celebrate football where it truly lives, in the streets,” positioning this space as the real birthplace of identity and competition. The initiative is not just a standalone tournament, but the culmination of a journey that has traveled across Spain. The best ballers from cities such as Seville and Madrid earned their place through intense qualifying rounds to join Barcelona’s local talent in this final celebration.
More than a tournament: a cultural experience The event, taking place on May 9 and 10 under the name " TOMA BARCELONA " at Moll del Rellotge, will feature two main pillars: The Cage (La Jaula): The stage for the 3v3 competition, where 7 men’s teams and 8 women’s teams will battle for respect and status. The Market (El Mercado): A space that blends Barcelona’s identity with urban creativity. At The Market , Nike has collaborated with a collective of local artists and brands to reinvent the style of street football.
This partnership will feature several standout areas: Food: An F&B offering that reflects the city’s multicultural character, with options such as African food (Abarka), Arabic food (Kevabro), and Catalan food (Bar Bocata). Fashion and Art: Exclusive merchandise designed by local creatives such as Tania Marcial (football-inspired caps) and La Manso (jewelry). Music: The event’s rhythm will be set by DJ sets from Cutemobb and Afrobrunch.
The road to May 10 The schedule is designed to build momentum until the opening whistle of El Clásico. While May 9 will focus on top-level competition and the TOMA finals, May 10 will offer more community-driven activities, such as freestyle lessons and games with content creators, before all attention shifts to Camp Nou at 9:00 p. m.