Rocky Mountain ATV golf tournament raises more than $150,000 for St. Jude Children's Research Hospital

NORTH SALT LAKE CITY, Utah : More than $150,000 was raised for St. Jude Children's Research Hospital during for the third annual Rocky Mountain ATV Love Moto Stop Cancer Golf Tournament, which took place ahead of the Monster Energy Supercross season finale at Rice-Eccles Stadium as 148 golfers traveled north of the venue to Eaglewood Golf course. The live auction portion of the tournament raised $83,000, including five luxury items were that collected nearly $10,000.

Included in the auction were a designer racing jacket signed by Ricky Carmichael, Haiden Deegan, and Ken Roczen, as well as an electric guitar signed by Cooper Webb and Brantley Gilbert during the star-studded Nashville Supercross weekend . Rocky Mountain ATV/MC Wes Hawkins / Rocky Mountain ATV/MC Sometimes a Great Notion "We'd always have people from the industry come out and we would play golf together on the weekends, just for fun, for Supercross," Chase Cook, Product Spokesperson at Rocky Mountain ATV/MC told NBC Sports. "And we thought, you know what, why don't we do a charity golf tournament?

"So we talked to our CEO founder of the company at the time, Dan Thomas, and said, 'Hey, we got this idea,' and he gave us a budget, and then we contacted Feld to see if they'd like to get involved. We contacted St. Jude.

They were all in, all on board, and it quickly went from what we thought it was going to cost to do it to: 'Hey, founder, we need a lot more money. ' " The extra dollars spent paid dividends in a highly professional event that drew repeat participants. In three short years, Rocky Mountain ATV, with support from Feld Entertainment, turned something the industry once did strictly for fun into one of the most lucrative charitable events of the season.