Barcelona to wear Olivia Rodrigo Spotify kits for El Clásico match
In the latest collaboration of its partnership with Spotify, Barcelona will wear Olivia Rodrigo kits in its match against rival Real Madrid.
If you're having "deja vu," it's because yes, Spotify is back with another collaboration for FC Barcelona's kits. The latest installment of the streaming service's partnership with the La Liga club features Olivia Rodrigo . The pop star's signature "OR" butterfly logo will replace Spotify's circular logo for the men's El Clásico match Sunday, May 10 against Real Madrid and did so for the women's match that sealed the Liga F title.
Lamine Yamal, Raphinha and Marcus Rashford will don the kits when they take the pitch against Kylian Mbappé, Jude Bellingham, Trent Alexander-Arnold and rival Real Madrid at Camp Nou. The game holds extra meaning as Barcelona could clinch the La Liga championship for the second straight season with a win or a draw. “Seeing OR on a Barcelona jersey for El Clásico, I don’t even know how to process that,” Rodrigo said in a statement.
The "drivers license" singer, 23, is the youngest artist featured in the Spotify x Barcelona collaboration series. She has garnered a massive fanbase with nearly 40 million Instagram followers, three Grammy wins and more than 9 billion Spotify streams. In 2024, her "Sour" album became the most-streamed project by a solo female artist in the history of the music platform.
“ Olivia Rodrigo has built one of the most passionate fan communities in the world, and so has FC Barcelona,” Marc Hazan, Spotify's Senior Vice President of Marketing and Partnerships, added. “Fandom doesn’t have borders, and the most powerful thing Spotify can do is bring those worlds together. " On Wednesday, the Olivia Rodrigo kit boosted Barcelona Femení, the women's club, to a 5-0 victory over Levante that clinched the Liga F title.