Bristol City captain Vicky Losada champions ‘The Sportswoman’ pub takeover in Bristol
Bristol City captain Vicky Losada champions ‘The Sportswoman’ pub takeover in Bristol Bristol City captain Vicky Losada has shown her support for a Bristol pub which was revamped to celebrate the growth of the women’s game. The pub, originally named ‘The Sportsman’, was founded in 1892, and has a longstanding history with sports in the region. However, to celebrate the growing visibility of the women’s game, the pub decided to rebrand itself for a day.
Coinciding with Bristol City’s final home Women’s Super League 2 match of the season, the pub changed it’s name to ‘The Sportswoman’. The rebrand comes following Gunniess’ partnership with Bristol City, where they are supporting local pubs, particularly female-owned ones. Losada, who joined the club in 2024, admits the city now feels like home to her.
She said: “I think since day one, you could tell it was a family club — a bit different to all the places I’ve been before. They’ve also shown me how massive and important the community is for the club. Being part of the foundation also and just sharing things with people from Bristol.
” Increasing the visibility of women’s football The former Barcelona captain regularly attends ‘The Sportsman’ and believes venues like this are becoming more inclusive for fans of women’s sport. “It’s a process and I still think there’s things to improve,” Losada admitted. “But I was there the other day at The Sportswoman and it’s small steps but they make a massive difference.
” Embed from Getty Images Guinness has strived to increase the visibility of women’s sports in recent years. The brand notably became the first in three decades to sponsor kit through their work with Bristol City. Alongside this, they work closely with fan engagement and aim to enhance fan experiences through promotions and exclusive rewards.