The NBA has adjusted the business model of its …

The NBA has adjusted the business model of its proposed standalone league in Europe, sources confirmed Thursday, by informing bidders last week that it will invest over $3B to offset potential early-stage losses and to keep the teams incentivized and solvent as they pursue profit margins. After a Phase 1 bidding process concluded just over a month ago with about 20 existing basketball and soccer clubs offering between $500M to $1B for franchises, sources said NBA Europe began Phase 2 of its sales process last week with the following financial adjustments: The NBA will allocate money for high-end marketing to create significant exposure at launch. The league, as part of its $3B investment, will cover early financial deficits to prevent teams from having to pour in extra capital during the infancy stages of the launch.