Apple’s Eddy Cue Confirms Global F1 Ambitions After Viewership Surge in Year One
The numbers Apple came to Miami with were good. The ambitions it left with are bigger. Speaking at the Autosport Business Exchange Miami ahead of the Miami Grand Prix , Apple SVP Eddy Cue confirmed the company’s first season as F1’s exclusive U.
S. broadcaster is tracking well above expectations, telling reporters viewership is “way up” versus last year’s ESPN figures through three rounds. But it’s what followed this news that raised a few eyebrows.
“Starting in the United States,” he said on the technology company’s business strategy, “which represents a huge market for us, and then building from there, is undoubtedly the best strategy,” he said. “I hope we can expand into other markets. ” That’s about as direct a statement of intent as you’ll hear from the iPhone builder.
Apple currently holds the U. S. rights, but it wants more.
The Deal Apple Built This Idea On Apple and Formula 1 announced a five-year partnership that brings all F1 races exclusively to Apple TV in the United States beginning in 2026. Apple is reportedly paying approximately $150 million per season for those exclusive U. S.