Inter Miami Takes Equity Stake in Beckham-Founded IM8 Parent
For the first time, Inter Miami is taking an equity stake in a brand partner. On Thursday, the South Florida MLS franchise is announcing a multiyear sponsorship deal with health and longevity company Prenetics, with its IM8 subsidiary becoming the exclusive supplements partner of the club. Financial terms were not disclosed, nor was the size …
For the first time, Inter Miami is taking an equity stake in a brand partner. On Thursday, the South Florida MLS franchise is announcing a multiyear sponsorship deal with health and longevity company Prenetics, with its IM8 subsidiary becoming the exclusive supplements partner of the club. Financial terms were not disclosed, nor was the size of Inter Miami’s ownership interest in Prenetics.
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League Las Vegas Group Says It Submitted Bid to Buy MLS' Whitecaps KKR Buys Into MLS Next Pro as League Plots Overhaul The deal continues a robust run of sponsorship additions for Inter Miami, the most valuable team in MLS at $1. 45 billion. The club has added new or expanded brand deals with Adidas, Lowe’s, Publix, Modelo, Audi and Ergo Next Insurance to its portfolio since the start of this year alone.
Inter Miami also moved into a new 26,700-seat stadium in April, signing a naming rights deal with Brazilian digital financial services company Nu that Sportico previously reported is one of the largest naming rights deals for a soccer-specific stadium in MLS history. It’s not a surprise to see IM8 join that group. David Beckham, who co-owns Inter Miami alongside Jorge and Jose Mas, co-founded the supplements brand.