Ted Turner’s Legacy Offers a Blueprint To Inspire Sports Media
"Sports media doesn’t need another Ted Turner because there will never be another one. What it does need are more leaders, executives, and on-air talents willing to channel the same fearless spirit that made him successful." The post Ted Turner’s Legacy Offers a Blueprint To Inspire Sports Media appeared first on Barrett Media.
Ted Turner died on Wednesday at the age of 87. Many consider him a visionary, pioneer, and one of the hardest-working, driven individuals in media. He single-handedly transformed how we watch cable television by taking a simple concept and making it his own: finding a way to turn a 24-minute newscast into a 24-hour news network.
However, Turner’s legacy has many different tentacles. Yes, he’s considered one of the greatest media moguls of the 20th century. He also was an avid sports fan.
Over his lifetime, he became the owner of the Atlanta Braves, Hawks, and now-defunct Thrashers. In 1977, he placed his beloved Braves on national television, changing the way sports fans watched and followed teams on a national level. He also helped launch a competitor to the WWF at the time, understanding the surging appetite for professional wrestling from a national audience.
Without question, Turner’s media legacy teaches valuable lessons. It reminds executives and talent in a crowded media landscape about the keys to success. Like a legendary coach in sports, Ted Turner may be the single greatest example of belief in oneself meeting the showmanship necessary to achieve greatness.
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