Sophie Cunningham announces new partnership before Indiana Fever season opener
The Fever star is always up to something, it seems.
Sophie Cunningham announces new partnership before Indiana Fever season opener originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here . Sophie Cunningham continues building her profile both on and off the court as the Indiana Fever prepare for one of the most anticipated WNBA seasons in franchise history.
Just days before Indiana opens the regular season against the Dallas Wings , Cunningham revealed another major addition to her growing list of partnerships. The veteran guard announced Wednesday that she has partnered with European Wax Center, adding another national brand collaboration to what has already been a busy offseason. Cunningham shared the news through Instagram alongside a promotional video discussing confidence, preparation and self-care as part of her game-day routine.
The timing of the announcement comes as excitement continues building around the Indiana Fever entering the 2026 season. Indiana’s revamped roster, led by Caitlin Clark and Aliyah Boston, has brought massive national attention to the franchise, and Cunningham has become one of the team’s most recognizable personalities since arriving from Phoenix. Sophie Cunningham Shares Message About New Partnership Cunningham captioned her Instagram post: “look good, feel good, play good✨.
@europeanwax helping me to feel amazing so I am confident in every situation life throws at me” In the campaign video, Cunningham explained why confidence and comfort matter to her as a professional athlete. “When I walk into a game, and everything just feels right, what got me there is all the behind-the-scenes that no one ever gets to see,” Cunningham said. “And that’s what some people need in the world, just a little bit of confidence.