Colin Cowherd: SGA’s flops are like Life Alert meets Cirque du Soleil
We all know the commercial. Help! I’ve fallen and I can’t get back up!
Whoever made that Life Alert ad two decades ago deserves to earn residuals, because we’re still referencing it in 2026. But it takes a truly creative mind like Colin Cowherd to take that legendary commercial and use it to explain the…
Credit: Fox Sports / Ed Schipul via Wikimedia Commons We all know the commercial. Help! I’ve fallen and I can’t get back up!
Whoever made that Life Alert ad two decades ago deserves to earn residuals, because we’re still referencing it in 2026. But it takes a truly creative mind like Colin Cowherd to take that legendary commercial and use it to explain the game of one of the NBA’s biggest stars. Alas, Cowherd has made a career out of these illustrative monologues.
And on Wednesday, he provided us with another all-timer by somehow comparing watching Shai Gilgeous-Alexander’s patented flops to inserting the star of the Life Alert commercial into Cirque du Soleil. If that isn’t painting a clear enough picture for you yet, let Colin explain. “Watching him flop in an NBA game is like inserting one of those Life Alert commercials – I’ve fallen and I can’t get up!