Jeremiyah Love, Carson Beck to be part of NFLPA Rookie Premiere

The 32nd annual NFLPA Rookie Premiere will take place in Los Angeles, California from May 14-16. Two Arizona Cardinals draft picks will participate. The NFLPA announced that 42 rookies were invited to the event, which is meant to connect notable rookies with businesses to create marketing opportunities.

The Cardinals' two rookies who will attend are running back Jeremiyah Love, their first-round pick, and quarterback Carson Beck, their third-round pick. Players selected are mostly offensive skill players with some notable defensive playmakers like edge and cornerback. What will these players do?

Across three days, rookies will participate in trading card photoshoots, autograph signings, jersey unveilings, and a full slate of content creation sessions, while also taking part in business orientation led by union leadership focused on group licensing, personal brand development, and long-term income opportunities. The event brings together the NFL’s top incoming talent with leading brands, licensees, and media partners to build early relationships that extend well beyond the field. Partners engage through two core lanes: content creation and product engagement.

Content partners, including Fanatics, Topps, EA Sports, Procter & Gamble, Funko, NFL Digital Media, New Era, and Microsoft, work directly with players to capture custom creative that fuels campaigns throughout the season. Product and activation partners—including Gatorade, Pepsi, SONY, Oakley, DNA Vibe, GLD, Pro Standard, Elevate Jet, EXOS, and TikTok—will deliver dynamic, hands‑on experiences designed to drive meaningful brand engagement. They will get their first photos in their pro uniforms, which is always cool.