How the Kentucky Derby Helped Take Sports Betting Mainstream
The "Run for the Roses" laid the foundation for the robust sports betting culture we are enjoying today.
Photo by Kevin Kane/Getty Images For the brunt of the 20th century and the early portion of the 21st century, sports betting was done in the shadows of American culture. It was bookies. It was back-alleys.
And it was always done in the dark, and with a whisper. One day each year though—the first Saturday in May—things felt different. Flowers were blooming, the sun was bright, and there was no shame in openly talking about betting.
“Hammerin’ Hank” Goldberg would do a lengthy Saturday morning spot on SportsCenter, and he would openly speak on things like “the morning line,” “exactas,” “trifectas,” “superfectas,” and “show bets. ” COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next.
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