Ted Turner stoked America's sports appetite. The Atlanta Braves were the main dish.
During his time as owner of the Braves, Ted Turner helped change the sports media landscape.
It was once the simplest – or, as the robber barons of today say, “frictionless” – broadcast experience: Turn on TBS. Watch the Atlanta Braves . For baseball fans in the Atlanta area, it was even more basic: Flip the dial to Channel 17.
Watch baseball. Become a fan. Or, eventually, a superfan, thanks to a superstation.
The sports and broadcast world Ted Turner left when he died Wednesday , May 6 at 87 was nothing like the universe he had a large part in constructing as owner of Atlanta’s Braves and Hawks. In the days before his passing, scores of NBA fans were enraged that playoff games – the only ones that really count of the thousands contested a year – were snatched from their standard carriers and placed behind Jeff Bezos’s Prime Video wall. Wanna watch the Braves nowadays?
That will require a subscription to their broadcast and streaming arm, yet you may need Apple TV on occasion, and oh, perhaps Peacock, and with any luck they won’t be plucked for a Netflix game and yes, old-school basic cable might be mandatory should they land on an FS1 national broadcast. Old man yells at cloud warning: Back in my day, we never needed any of that to see Zane Smith or Rick Mahler get their teeth kicked in by the Mets or Cardinals. As we gaze upon this atomized and extremely stratified media and entertainment landscape, it is stunning to think that the Braves – the Atlanta Braves!
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