Dana White stands by UFC’s use of artificial intelligence for promos

Criticism won’t deter Dana White from using artificial intelligence for Ultimate Fighting Championship promotional material. White recently revealed that the latest UFC White House: Freedom 250 promo was entirely made with AI. White further elaborated that even his voiceover was done with AI, without him having to visit the sound booth even once.

White clarified that the only real footage in the promo are clips from previous fights. “The White House promo that we just did is AI,” White said on the Katir Miller podcast. “The whole promo is AI, even my voice isn’t my real voice.

My guys put together the whole promo for the White House without one guy going into the sound booth; filming or anything. The only thing that’s real is the fight footage… It’s not the future, it’s now. It’s already happening.

” The UFC has been facing backlash from fans and fighters for using AI for its promotional videos. UFC lightweight Renato “Money” Moicano considers it brain-rot. However, White couldn’t be bothered any less.